Real Estate
6.8x ROAS for Skyline Realty Google Ads — INR 47 Average Cost Per Lead
How we restructured Skyline Realty paid media strategy to deliver 6.8x ROAS and reduce cost-per-lead by 82%.
Key Results Delivered
6.8x
Google Ads ROAS
INR 47
Cost Per Lead
890%
Lead Volume Growth
52 Days
Project Sold Out
01 — The Challenge
What Was Holding Them Back
Skyline Realty was spending INR 8L/month on Google Ads with an average cost per lead of INR 840. Lead quality was poor and their project launch was stalling.
02 — Our Strategy
The OrganicOrbit Approach
Complete campaign restructure with new keyword strategy, separate campaigns by project configuration and price point, new landing pages with lead quality filters, and Meta Ads for visual project showcase.
03 — The Results
Results That Speak for Themselves
Cost per lead dropped from INR 840 to INR 47 — an 82% reduction. Lead volume increased 890%. The project sold out in 52 days. Overall Google Ads ROAS reached 6.8x.
6.8x
Google Ads ROAS
INR 47
Cost Per Lead
890%
Lead Volume Growth
52 Days
Project Sold Out
"
The results OrganicOrbit delivered in 5 months are unbelievable. We sold an entire project in 52 days at INR 47 per lead. Our previous agency was charging INR 840 per lead for worse quality.
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