The Fundamental Difference
Google Ads is intent-based advertising. People search for what they need right now — your ad appears at the exact moment of maximum intent. Meta Ads is interest-based advertising. You reach people based on demographics, interests, and behaviour — but they may not be actively looking for your product.When Google Ads Wins
- High-intent products and services people actively search for
- B2B services with clear search demand
- Local services (dentists, lawyers, plumbers)
- Products with specific purchase intent
- High-value lead generation
When Meta Ads Wins
- Products people discover rather than search for
- Visual products (fashion, food, home decor, jewellery)
- Building brand awareness in new markets
- Retargeting website visitors
- Lower-cost lead generation at scale
- D2C brands building direct customer relationships
Average Costs in India
Google Ads average CPC by industry:- Real Estate: INR 80-250 per click
- Healthcare: INR 40-120 per click
- Education: INR 25-80 per click
- E-Commerce: INR 8-35 per click